Zurich Italia: Elevating Talent and Business Sustainability through User-Centric Language Training
Zurich Italia has significantly transformed its people‘s development by shifting from in-person to entirely digital language training, in collaboration with Speexx. This initiative has successfully reached the entire corporate workforce, marked by a high engagement rate and a continuously growing demand for language training. It stands as a compelling example of the impact of digital transformation on training within an evolving workforce.
About
Zurich Insurance Group stands as a global leader in the insurance industry, characterized by its worldwide operations. The company’s core mission is to safeguard individuals by providing top-tier products and services designed to mitigate risks.
For Zurich Italia, aligning with the Group‘s overarching goals, the focus is on the modernization, simplification, and digitization of its business and operations. Embarking on a significant digital transformation journey since 2020, Zurich Italia has invested heavily in boosting the language communication abilities and digital skills of its workforce through its partnership with Speexx. This strategic move has enabled the company to stay abreast of the ongoing digital evolution.
Since initiating its collaboration with Speexx in 2019, Zurich has seen a rapid and significant boost in engagement on the platform and in online training sessions. This underscores the impactful role of personalized language training in facilitating digital transformation.
Challenge
Previously, the company provided traditional training exclusively to a segment of its workforce. However, in 2018, Zurich Italia embarked on a new direction to fully commit to its employees. The ambitious goal was to shift from entirely in-person language training to a fully digital format, introducing for the first time a training project accessible to every employee. The challenge was significant, requiring a move to a digital training model without compromising engagement levels.
“Zurich Italia commitment to digital transformation and customized language training with Speexx reflects our dedication to innovation and the growth of all our colleagues. Together, we are building a brighter future by making training increasingly effective.”
Silvia Ferro, Head of Zurich Academy, HR Development & Organization, Zurich Insurance
Solution
Zurich Italia made the Speexx Core solution available to its entire workforce, enhancing skills in five languages (English, Italian, French, Spanish, and German) through personalized microlearning activities focusing on grammar and business, while using resources from international newspapers. A designated registration portal enabled free, round-the-clock registration accessible to the entire workforce.
This benefit was also extended to family members and friends of Zurich Italia employees, allowing them to gift a course to a loved one. Moreover, Zurich employees can participate in online English workshops tailored to business needs or join unlimited group sessions with the Speexx global user community, led by expert coaches.
Outcome
Leveraging its partnership with Speexx, Zurich‘s entire Italian workforce now benefits from comprehensive digital language training programs. Speexx implementation has successfully reached over 1,000 employees. Additionally, Speexx Manager, an advanced integrated tool for training management and performance tracking, enables Zurich Italia‘s HR Team to independently monitor the project‘s progress and employee engagement levels at any moment.
The positive and widespread impact of the initiative is highlighted not only by the broad employee participation but also by the inclusion of 300 family members and friends, demonstrating its extensive appeal. The project‘s sustained success and increasing requests for more training are clear indicators of the fruitful collaboration between Zurich and Speexx.
Outlook
Zurich Italia remains committed to consistently cultivating innovation, expertise, and empowerment among its workforce. By offering digital training paths for enhancing language communication skills to its entire Italian corporate body, Zurich Italia invests significantly in boosting productivity, engagement, and talent retention. Speexx has been – and will persist in being a supportive partner in Zurich Italia‘s journey of growth and ongoing learning. Through a consultative and collaborative approach, Speexx aims to assist Zurich Italia in leading innovation in nurturing people and their value.
